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Silver Strategies Mobile — Client Case Study 1
Total Spend
All platforms
Total Installs
All platforms
Blended CPI
Avg across all
Total CPI — All Platforms Combined
Weekly blended cost per install
Total Spend
All platforms stacked
Total Installs
All platforms stacked
CPI by Platform
Cost per install over time — each line is one channel
Spend by Platform
Stacked by channel
Installs by Platform
Stacked by channel
Weekly Breakdown — All Platforms
| Period | Total Spend | Installs | CPI | Meta CPI | Google CPI | TikTok CPI | Apple CPI |
|---|